The Financial Blind Spot Costing 7-Figure Stores Millions

Podcast: The Unofficial Shopify Podcast (LS 50 · TOP 0.5% what is this?)
Episode: The Financial Blind Spot Costing 7-Figure Stores Millions
Pub date: 2026-01-27

Get Podcast Transcript →
powered by Listen411 - fast audio-to-text and summarization

"You can't control tariffs. You can't control the weather. But you can control what's happening within your business."

Salena Knight has audited thousands of retail businesses since 2007 and found that 4 out of 5 seven-figure stores share the same blind spot—and it's not marketing. It's money. We talked about why inventory is secretly taxable cash sitting on your shelves, how one brand increased profit margins 30% by auditing their pick-and-pack costs, and why running a 30% off sale on luxury products got zero orders.

SPONSORS

Swym - Wishlists, Back in Stock alerts, & more
getswym.com/kurt

Cleverific - Smart order editing for Shopify
cleverific.com

Zipify - Build high-converting sales funnels
zipify.com/KURT

Promo Party Pro - Boost sales with promotional campaigns
promoparty.app

LINKS

Bringing Business to Retail Podcast: https://salenaknight.com/podcastSalena Knight: https://salenaknight.comThe Retail Academy: https://theretailacademy.com

WORK WITH KURT

Apply for Shopify Help
ethercycle.com/apply

See Our Results
ethercycle.com/work

Free Newsletter
kurtelster.com

The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

The podcast and artwork embedded on this page are from Kurt Elster, Paul Reda, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.