The Power of Content in CRE: Fly Jamerson on Social Media, Storytelling, and Standing Out

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In this episode of Weiss Advice, we sit down with Fly Jamerson, a commercial real estate marketing strategist known for her creative approach to social media and storytelling in CRE. Fly shares how she transitioned from a 15-year career in theater, film, and academia into the world of commercial real estate marketing—and how content creation helped her build relationships across the industry.

Fly discusses the power of authentic online engagement, the story behind her viral video series “Cold Calling Cold Callers,” and why social media is becoming one of the most powerful networking tools in commercial real estate today.

Through candid stories and practical insights, this conversation explores how creativity, curiosity, and consistency can open unexpected doors in business.

Key Topics & Timestamps

00:03 – Introduction and why Fly Jamerson is a longtime listener of the show
02:14 – Fly’s unconventional path from theater, film, and academia into commercial real estate marketing
05:47 – The origin story behind the Cold Calling Cold Callers video series
15:31 – How social media creates real relationships and opportunities in CRE
25:56 – Turning everyday brokerage activities into compelling content
31:16 – Overcoming fear of public speaking and cold calling through content creation
38:05 – Advice for professionals trying to build a presence on social media in CRE

About the Guest

Fly Jamerson is a commercial real estate marketing strategist specializing in social media, storytelling, and digital media. She works with MoVO Media Marketing, where she co-hosts Social Surge, a bi-weekly live show focused on social media in commercial real estate. Fly is active in the CREi and ICSC communities and is widely recognized for her video series Cold Calling Cold Callers, where she features candid conversations with CRE professionals across the industry.

Connect with Fly:

LinkedIn: https://www.linkedin.com/in/flyjamerson
Instagram: https://www.instagram.com/hey_itsfly
X (Twitter): https://x.com/hey_itsfly

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