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Welcome to the True Travellers Society Daily Podcast for December ninth, twenty twenty-five, where we celebrate innovation in sustainable tourism and meaningful travel. Today, we dive into how small actions can create a huge social and environmental impact—stay tuned to discover a rural Spanish off-road adventure boosting local economies, a major hotel group launching new eco-experiences, and the tech that’s making conscious travel simpler for everyone.
First up, an inspiring story from Spain’s so-called “Spanish Lapland.” In Cuenca province, one of Europe’s least populated areas, deserted villages are finding new life through off-road and slow travel. Once almost abandoned, these mountain regions have become havens for responsible adventurers—especially as local farmers turn to sustainable truffle cultivation. Thanks to winter tourism and off-road tours, villages with fewer than ten year-round residents are seeing new visitors and income. Sustainable tours not only minimize environme
First up, an inspiring story from Spain’s so-called “Spanish Lapland.” In Cuenca province, one of Europe’s least populated areas, deserted villages are finding new life through off-road and slow travel. Once almost abandoned, these mountain regions have become havens for responsible adventurers—especially as local farmers turn to sustainable truffle cultivation. Thanks to winter tourism and off-road tours, villages with fewer than ten year-round residents are seeing new visitors and income. Sustainable tours not only minimize environme