STATE OF KENYAN FOOTBALL | The Power of PR in African Sports ft. Tara Kadenyi | Zoza Sports Ep. 120

What does it really take to build a career in African sports beyond the pitch? ⚽🏀On Zoza Sports Ep. 120, we sit down with Tara Kadenyi to explore her journey through the sports industry, from discovering her passion for sports to building a career in PR and athlete management.We dive into the state of Kenyan football, the growing role of sports creatives, and why PR and storytelling have become increasingly important in shaping athletes, clubs and sports brands across Africa.We also discuss the Basketball Africa League (BAL), the Thunder and the growth of basketball in the region, as well as Madina Okot’s journey and what her story tells us about the opportunities and challenges facing African athletes.IN THIS EPISODE:⚽ The current state of Kenyan football🎤 Tara Kadenyi’s journey into sports PR & athlete management📱 The role of sports creatives in African sports🏀 BAL, Thunder & the growth of basketball⭐ Madina Okot’s journey🌍 The power of PR, branding and storytelling in African sports💼 Career opportunities beyond playing sportsIf you’re passionate about Kenyan football, African sports, sports business, PR, athlete management or sports media, this episode is for you.Subscribe to Zoza Sports and join the conversation.#ZozaSports #KenyanFootball #AfricanSports #SportsPR #AthleteManagement #BAL #KenyanBasketball #MadinaOkot #SportsCreatives