About
Mike Ettenberg spent 10 years as a firefighter, but was constantly losing or breaking his sunglasses on calls.
Frustrated, he decided to take matters into his own hands.
Frontline Optics makes durable sunglasses for first responders with a no-questions-asked replacement policy.
Despite having "no business experience," the Side Hustle Show listener took Frontline from side hustle to full-time venture, selling over $1M worth of sunglasses along the way.
Tune in to episode 649 to learn:
How Mike found his first customers
The "microinfluencer" strategy that generated consistent sales
When he felt comfortable quitting his firefighting day job
His plans for the future
Full Show Notes: This Firefighter's Side Hustle Grew to $1M in Sales
New to the Show? Get your personalized money-making playlist here!
Sponsors:
Mint Mobile — Cut your wireless bill to $15 a month!
Airbnb — Discover how much your home could be worth!
OpenPhone — Get 20% off of your first 6 months!
Gusto — Get 3 months free of the leading payroll, benefits, and HR provider for modern small businesses!
Frustrated, he decided to take matters into his own hands.
Frontline Optics makes durable sunglasses for first responders with a no-questions-asked replacement policy.
Despite having "no business experience," the Side Hustle Show listener took Frontline from side hustle to full-time venture, selling over $1M worth of sunglasses along the way.
Tune in to episode 649 to learn:
How Mike found his first customers
The "microinfluencer" strategy that generated consistent sales
When he felt comfortable quitting his firefighting day job
His plans for the future
Full Show Notes: This Firefighter's Side Hustle Grew to $1M in Sales
New to the Show? Get your personalized money-making playlist here!
Sponsors:
Mint Mobile — Cut your wireless bill to $15 a month!
Airbnb — Discover how much your home could be worth!
OpenPhone — Get 20% off of your first 6 months!
Gusto — Get 3 months free of the leading payroll, benefits, and HR provider for modern small businesses!