Set It on Fire: Natalie Born on Innovation, Obedience, and Finding Your Nineveh. (S4E36)

She’s known as the queen of innovation—but in this episode, Natalie Born doesn’t just talk about disrupting ideas, she challenges you to disrupt your life.
Author of Set It on Fire: The Art of Innovation, Natalie shares the first step every leader must take to ignite creativity and transformation in their business. But the conversation takes an unexpected—and powerful—turn when she connects the biblical story of Jonah and Nineveh to innovation and obedience.
Her question will stop you in your tracks: What is your Nineveh? What calling, idea, or opportunity have you been running from—and what might happen if you said “yes” instead?
In this high-energy and thought-provoking episode, you’ll discover:
The first step to true innovation (and why it’s not what you think)
Why sometimes God calls you to “burn the box” instead of just thinking outside of it
The surprising parallels between Jonah’s journey and your next big idea
How to identify your personal Nineveh—and what’s at stake if you ignore it
If you’ve ever felt a nudge toward something bigger but hesitated out of fear, doubt, or uncertainty—this is your moment to listen in, get inspired, and be set on fire.