Race Business: How Flavio Briatore turned a 'very bad idea' into a $150 million F1 deal

Alpine's executive advisor and de facto team boss Flavio Briatore, is the latest guest on The Race Business's 'In Conversation With...' series. He talks about how Team Enstone has gone from an $80 million valuation to a $3.5 billion valuation, how highly he rates Pierre Gasly, why he thinks there needs to be 24 sprint races and explains how he turned a 'very bad idea' into a $150 million title sponsorship deal.

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