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The Next Chapter of SEO: How Manufacturers Get Recommended by AI w/ Grace Wright
15 September 2026

The Next Chapter of SEO: How Manufacturers Get Recommended by AI w/ Grace Wright

The Manufacturing Executive

About
There's a new acronym for it every week: AEO, GEO, LLMO, AI SEO. Grace Wright, VP of Innovation at Gorilla 76, will tell you that regardless of what you call it, the job is the same. Your buyers are searching for what you sell, and ChatGPT, Gemini and Claude are answering with three or four company names. Yours is either on that list or it isn't. In this episode, we trace how 20 years of search engine optimization got us here. Then we get into what actually decides which manufacturers get recommended: whether AI can read your website, whether your content answers the question a buyer actually asked, and whether anyone outside your company vouches for you. You'll hear why the old tricks stopped working, what Grace found auditing manufacturer websites all summer and how to check your own visibility before this episode is over.