S4 Episode 5: Getting the word out- sales and marketing for new cohousing communities

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In Episode 5, Lynn Morstead and Kelli Soika share the change in CoHousing Houston's website to include floor plans and prices. It is a departure from the community-first approach and signals that the project is almost complete. If you're dreaming of forming a cohousing community, this episode provides insight into sales and marketing strategy.