Switched on Pop

Specialized platforms and social media have empowered musicians to tap into niche audiences, igniting a quiet revolution in the music industry. Despite the dominance of viral hits, a new wave of artists, labels and businesses are redefining success by building dedicated fanbases with focused, niche strategies. This conversation, live from SXSW, features Charlie leading a conversation with: LP...

Miley Cyrus just released three singles from her ninth studio album, Something Beautiful. Inspired by Pink Floyd's The Wall—specifically the 1982 feature film based on the album—Cyrus is not just sharing new music but a whole visual album, each song accompanied by a music video shot by director Panos Cosmatos. We last heard from Cyrus in 2023 with her massive smash "Flowers," which found the...

Why was Chappell Roan's band dressed like an 80s hair metal act during her Grammy performance? The answer unlocks the surprising secret behind her #1 country hit "The Giver." This musical detective story connects glam rock aesthetics to modern country through an unexpected lineage involving AC/DC's producer, Shania Twain's revolution, and men who inadvertently dressed in drag. Between fiddle...

The Who's "My Generation" wasn't born from inspiration—it was commissioned. In a rare interview, Pete Townshend reveals how six fans at London's Goldhawk Club in 1965 directly asked him to write an anthem for their post-war generation. This conversation uncovers how a simple request transformed into rock's definitive youth statement, complete with its rebellious stutter and blues foundations. As...

In 2022, Lady Gaga embarked on The Chromatica Ball – a stadium tour featuring a stage that Gaga herself referred to as her "museum of brutality." Three years later, this idea of a brutalist enshrining of all things Monster can come to represent her new studio album MAYHEM. Over the course of fourteen tracks, Gaga is "unafraid to reference or not reference," invoking not just the pop weirdos of a...

When the song “Get Ur Freak On” hit radio in 2001, it set the world of popular music on fire. Missy Elliott and Timbaland’s first crossover hit sounded nothing like the chart-topping bluesy rock of Aerosmith or Lenny Kravitz, or the smooth R&B of Joe or Jagged Edge. It was a song that compelled you to dance - literally, with Missy issuing repeat commands to “get ur freak on” and encouraging...

It may be hard to believe it in this technology-driven day and age, but one of the most pervasive sounds in popular music came about when a computer STOPPED working. In 2005, artist and innovator Imogen Heap released "Hide and Seek," a mysterious and emotional song featuring just her voice and a digital harmonizer. In this episode, Nate and Reanna dissect a song that launched a thousand memes and...

In 2007, a 19-year-old Barbadian pop singer released the lead single off her third album. By doing so, she didn't just give us a timeless, undeniable banger -- she changed the way pop music is made, and became the global superstar that we know Rihanna to be today. In this episode we go back in time to unearth the origins of "Umbrella," and how the song blossomed as a result of many shifting...

Tate McRae's billions of streams and perfectly crafted hits can feel almost algorithmic, like an AI trained on 20 years of pop music. In anticipation of McRae’s third album So Close to What, out this Friday, we dissect McRae’s "SimplePop" formula, from her strategic, indescript vocal delivery to expert "vibe snatching" of Y2K sounds. Through singles like "exes” and “sports car,” Charlie and...

In last month's episode predicting the coming year in pop, one of the team's predictions was that trance music – the ethereal, dreamy subgenre of electronic music popular around the turn of the century – would make a comeback on the charts in 2025. And even though we're less than two months into the year, we're already seeing the tides of nostalgia bring this club-oriented music come back into...