Episode 766 | Close.com's Amazing Run to $40M ARR (with Steli Efti)

How do you achieve both success and longevity in SaaS?

In episode 766, Rob chats with Steli Efti about growing Close.com to over $40 million in ARR. Steli shares insights into the importance of maintaining strong co-founder relationships over 12 years, navigating crises, and the importance of emotional resilience in entrepreneurship. They also dive into Close's recent pricing shift to introduce a lower entry-level plan.

(2:08) – Reflecting on 12 years of SaaS at Close



(3:50) – Strong co-founder relationships



(11:24) – Longevity and consistently showing up



(20:23) – Surviving moments of crisis



(29:27) – Launching a more affordable pricing tier



(34:40) – Getting back into the content game

Exit Strategy by Sherry Walling, PhD & Rob Walling



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If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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