Bait and What’s Making Us Happy
27 March 2026

Bait and What’s Making Us Happy

Pop Culture Happy Hour

About
In the whimsical Prime Video comedy series Bait, the great Riz Ahmed plays Shah, an actor in the middle of a career downturn who lands an audition to be the next James Bond. But when this leaks to the public, the social media reactions to the possibility of a brown 007 are unhinged. And one particularly disturbing response shakes Shah’s confidence and sends his personal life into a tailspin.

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