PodCraft | How to Podcast & Craft a Fantastic Show

PodCraft | How to Podcast & Craft a Fantastic Show

The Podcast Host

PodCraft | How to Podcast & Craft a Fantastic Show

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Podcraft is your weekly, no-nonsense guide to honing the art of podcasting, hosted by veteran creators Colin and Matthew. With over 30 years of combined experience, they cover everything from choosing the right mic to growing your audience and making money from your show. Some episodes dive deep into one topic, like titling episodes or using live events to build your brand, while others feature real-life case studies from podcasters who've been there and done it. Whether you're just starting out or levelling up an existing show, Podcraft gives you the practical advice and honest insights you need to make it work.

How Systems Can Boost—Not Break—Your Creativity

How Systems Can Boost—Not Break—Your Creativity

What if the key to podcasting success isn't working harder, but working with more structure? More systems, more process. Many independent podcasters burn out trying to juggle content creation, editing, promotion, and everything in between. But there's a better way.On this episode, Colin is joined by Layla Pomper, CEO of ProcessDriven. The pair explore how structured workflows can actually...

Imposter Syndrome, Content Validation, & Your First 10 Episodes

Imposter Syndrome, Content Validation, & Your First 10 Episodes

Does your audience expect expertise or authenticity? On this episode, we're joined by Allan Tweddle of Small Investor Toolbox. He's published 13 episodes to date and has struggled with feelings of impostor syndrome, as well as early audience growth. Can we help him? Hit play to find out! Resources MentionedThe RACE MethodGrowing your podcast through collaborationsWHISPER TITLES Framework

The Problem With Provocative Titles (And Why We Use Them Anyway)

The Problem With Provocative Titles (And Why We Use Them Anyway)

We recently did a bit of a masterclass on titling your podcast episodes, based on our WHISPER TITLES framework. This framework applies to any type of content, too, not just podcast episodes. We wanted to build on that in this episode and explore the delicate balance of crafting podcast titles that are engaging yet avoid the contemptuous label of clickbait. We'll delve into the importance of...

These 5 Podcasters Added Video – Here’s What Happened

These 5 Podcasters Added Video – Here’s What Happened

You don’t need to look far to find a heated debate or surprising statistic about video in podcasting right now.Video is killing podcasts! Video is saving podcasting! If you’re not doing video, what’s the point? It’s a lot.Regardless of which side of the fence you sit on, there’s one thing I’m sure we can all agree on: Every show is different, and adding video unnecessarily could kill your...

Making Podnews: How James Cridland Publishes a Daily Podcast & Newsletter

Making Podnews: How James Cridland Publishes a Daily Podcast & Newsletter

Since 2017, Podnews has been an essential daily briefing for podcasters and industry folks who want to keep their finger on the medium’s pulse.But this newsletter and its companion podcast aren’t just brilliant sources of news, data, and analysis – they also make for a fantastic case study of creating content consistently over a long period of time.In this episode of Podcraft, I caught up with...

How to Scale & Grow Your Audience #3 - From Live and In-Person to Email and Engagement

How to Scale & Grow Your Audience #3 - From Live and In-Person to Email and Engagement

In this final episode of the SCALE framework series, we dive into the last two powerful growth strategies: Live & In-Person events and Email & Engagement tactics. Drawing from our recent experience at the London Podcast Show, we share how speaking at events, running booths, and recording vox pops can build genuine connections with your audience.We also explore nine proven email marketing...

Do We Need to Champion Spoken-Word Audio in a World of Video Hype?

Do We Need to Champion Spoken-Word Audio in a World of Video Hype?

Video takes up a lot of focus in the wider podcasting conversation. Do we need to work harder to shine a light on the benefits of pure audio?We spoke to a bunch of kind and patient people at The Podcast Show London who were happy to share their thoughts. Send us YOUR thoughtsJames Cridland - PodnewsAna Ratala & Alec Trunley - RedCircleJoel Pearlman - RiversideCarl Hartley - University of...

How to SCALE & Grow Your Audience #2 - Collaboration, Community, & Advertising

How to SCALE & Grow Your Audience #2 - Collaboration, Community, & Advertising

As part of our SCALE framework, we discuss the importance of community and collaboration in growing your podcast. Learn how to effectively use listener surveys to understand and cater to your audience, turning feedback into powerful content. Discover how collaborating with fellow content creators can expand your reach and enhance podcast visibility. The episode also explores using low-cost...

How to SCALE & Grow Your Audience #1 - Syndication Essentials

How to SCALE & Grow Your Audience #1 - Syndication Essentials

We're going to tackle the huge topic of podcast growth by walking you through our SCALE framework. S – SyndicationC – Communities & CollaborationA – Advertising & Paid PromotionL – Live & In-PersonE – Email & EngagementOn this episode, we start with S for Syndication.Syndication is all about getting your podcast in front of as many ears as possible. Start by submitting your show...

From Lockdown Launch to Thriving Podcast: Lessons from an Award-Winning Indie

From Lockdown Launch to Thriving Podcast: Lessons from an Award-Winning Indie

Vicki Weinberg, host of the award-winning podcast Bring Your Product Idea to Life, recently celebrated her five-year podcasting anniversary. On this episode, Vicki shares her journey from launching during the first week of lockdown to building a successful show with a dedicated audience.Starting a Podcast During LockdownVicki launched her podcast right as the UK entered lockdown in 2020, which...