370: Innovating Podcast Marketing: Eric Melchor's B2B Strategies

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Are you struggling to grow your podcast audience and monetize your show? Discover how Eric Melchor, founder of B2B Pod Pros, leverages innovative strategies to boost podcast growth and create valuable connections in the industry.

Eric Melchor, a marketing expert turned podcast enthusiast, shares his journey from corporate success to becoming a driving force in the B2B podcasting space. With a background in marketing and a passion for connecting people, Eric has developed unique approaches to podcast growth and audience engagement.

In this episode, Eric reveals his secret weapon for increasing podcast downloads: creating Quora posts for each episode. He also discusses the power of authentic conversations in podcasting and why AI-hosted shows may not replace human-led podcasts anytime soon. Eric's insights into building a community of B2B podcasters and leveraging AI tools for productivity are invaluable for anyone looking to elevate their podcasting game.

From hosting international cocktail parties to embracing fatherhood in his 40s, Eric's diverse experiences contribute to his holistic approach to business and life. He shares his thoughts on the future of AI in podcasting, the importance of networking, and his calling to combat loneliness through meaningful connections.

Episode Sponsor

FullCast – https://fullcast.co/

5 Key Takeaways

1. Leverage Quora for podcast promotion: Create Quora posts related to your podcast topics and link back to relevant episodes. This can drive significant traffic and listenership over time.

2. Use personal videos to connect with guests: Send a short video to guests before recording to help them feel more comfortable and familiar with you. This can lead to better conversations.

3. Play guests' favorite songs before recording: Ask guests for their favorite song and play it when they join the recording session. This puts them in a good mood and helps create a relaxed atmosphere.

4. Explore AI tools to boost productivity: Experiment with AI assistants for tasks like email management, call preparation, and content creation. This can significantly increase efficiency.

5. Host casual gatherings to build connections: Organize small cocktail parties or meetups to facilitate meaningful interactions between people. Focus on icebreakers and follow-up to nurture relationships.

Tweetable Quotes"I feel like people want to tune into podcasts for the authenticity, and I don't think that will be replaced. I'm sure there will be some people who listen to podcasts that are AI hosted, but I think the majority of people want real, authentic conversations.""Your network probably matters more than you being able to spot opportunity. A lot of the opportunities that you see are based on the connections that you have. The more people who know you and know what you do, the more opportunities are going to come your way.""Fatherhood is the greatest joy, knowing that you have the chance to be a coach, a guide, a parent to another human being and have a huge impact on the trajectory of their life. To grow up and be something that could be amazing."Connect with Eric

LinkedIn - https://www.linkedin.com/in/ericmelchor/

Resources Mentioned

Bonjoro - https://www.bonjoro.com/

PodMatch - https://podmatch.com/

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