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Tokrat odpirava pločevinko Brewdog Counter Strike IPA in se sprašujeva, ali je bil model "Equity for Punks" resnična revolucija lastništva ali zgolj genialen marketinški trik.
Zgodba o dveh tipih in psu, ki sta leta 2007 v škotskem ribiškem mestecu začela varit pivo, ustvarila "punk" imperij in s crowdfundingom zbrala 75 milijonov funtov od 220.000 malih vlagateljev. Devetnajst let pozneje so BrewDog prodali za 33 milijonov funtov - mali vlagatelji pa so dobili eno veliko nulo...
Kaj pijeva v tej epizodi?
BrewDog Counter Strike (West Coast IPA)
Okvirna struktura:
- Začetki: Dva tipa in pes - 2007Equity for Punks: Crowdfunding kampanje - od 2009 do 2016TSG Deal: Ko punk sreča Private Equity - 2017Toksična kultura in "Punks with Purpose" - 2021Odstop ustanoviteljev in kumulativne izgube - od 2024 do 2025Propad: Od milijarde do 33 milijonov - 2026Pravne lekcije za male vlagatelje
Povezave:
- James Watt, Business for Punks: Break All the Rules - The BrewDog Way (Penguin, 2016)https://vinepair.com/articles/brewdog-equity-punks-crowdfunding/https://europeanbusinessmagazine.com/business/brewdogs-220m-collapse-3-lessons-for-crowdfund-investors/https://theconversation.com/brewdogs-equity-for-punks-fuelled-its-rapid-rise-but-may-have-contributed-to-its-struggleshttps://www.burges-salmon.com/articles/brewdog-preference-shares-employee-equityhttps://littlelaw.co.uk/the-1-billion-brewdog-deal/https://www.scotsman.com/business/rise-and-fall-of-brewdog-equity-punk-investorshttps://www.insider.co.uk/news/history-stunts-brewdogs-wackiest-publicity-25997774