The TikTok strategy that’s printing MILLIONS right now… (ft. Rob The Bank)
24 February 2025

The TikTok strategy that’s printing MILLIONS right now… (ft. Rob The Bank)

My First Million

About
Episode 679: Shaan Puri ( https://x.com/ShaanVP ) sits down with Robert Oliver ( https://x.com/thegeniusceo ) to break down his $100M TikTok strategy. 





Show Notes: 

(0:00) TikTok Gold Rush

(13:00) The Playbook

(23:00) Brands crushing it

(36:00) Trends: Lookmaxing, pet luxuries, niche communities

(51:30) Mistakes to avoid

(1:03:00) Character design





Links:

• Rob The Bank on YouTube - https://www.youtube.com/@robthebankmotion

• Rob The Bank on TikTok - https://www.tiktok.com/@thegeniusceo 

• KaloData - https://www.kalodata.com/ 





Check Out Shaan's Stuff:

• Shaan's weekly email - https://www.shaanpuri.com 

• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.

• Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies!

Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC





Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com

• Hampton Wealth Survey - https://joinhampton.com/wealth

• Sam’s List - http://samslist.co/



My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano