MBS933-Turning Video into Data with Douglas Chrystall of TruVideo
Matt Brown Show - Conversations That Power The Business World.
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In this episode, Matt Brown sits with Douglas Chrystall, Co-founder and CTO of TruVideo, to explore how enterprise video delivers real transparency in complex workflows. Douglas explains how TruVideo dominated automotive service before expanding into heavy trucking and marine, why fitting natively into daily operations beats any feature checklist, and how the team uses AI to produce accurate translations and turn video into structured data that proves process compliance.
They dig into prompt craft, combating hallucinations, training on first-party media at scale, and the difference between skinning an LLM and building domain-native capability.
They also touch on personal AI use, skepticism around .ai branding, and whether agents will disrupt aggregators and change the role of websites.
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