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Episode 668 - The Culture Captain with J.P. Nerbun Part 1
25 August 2026

Episode 668 - The Culture Captain with J.P. Nerbun Part 1

Hardwood Hustle

About

In this episode, J.P. Nerbun joins TJ and Sam to talk leadership development from the inside out, built around his new book for athletes, The Culture Captain. J.P. explains why knowing yourself is deeper than a personality assessment, and shares his "peel the onion" exercise for helping a diverse roster uncover the shared values that hold a team together. The conversation touches on practical aspects of coaching such as captain selection, and how you can build player to player accountability. J.P. and Sam also draw the line between the "curious challenge" and the "direct challenge," making the case that transformational coaching needs more truth paired with genuine care. This is Part 1 of a two-part conversation — don't miss the next episode as they go deeper.

Go to https://tocculture.com/ to learn more about J.P.'s books and programs. [More on J.P. below].

Show Notes:

    Why The Culture CaptainThe four levels of leadershipKnowing yourself beyond personality testsAbove the line vs. belowThe "peel the onion" exerciseFinding and identifying shared valuesHow to choose team captainsOne or two players steer everythingPlayer-led vs. coach-led teamsCoach as culture facilitator, not controllerNever ask what you won't doDon't wait for natural-born leadersTeaching players to follow firstThe "stamp": affirmation and gratitudeResponsibility means action, not excusesCoach approval vs. peer approvalWorking through fearCurious challenge vs. direct challengeEmpathy without accountability relieves nothingPopovich and Tim Duncan modelThe note-card feedback drillFeedback as conversation, sometimes directiveBuilding trust through real vulnerabilityBe brave, not just safeWhere to find J.P.

More on J.P. Nerbun:
J.P. Nerbun is an ICF certified PCC Executive Coach (trained at Georgetown University), Growth Edge Coach, Facilitator, and author of The Culture System.

He partners with leaders and teams across sports, education, business, and healthcare to intentionally create strong team cultures that drive results. Leveraging a practical and systematic approach developed through his background as a professional basketball coach and educator, J.P. enables organizations to achieve higher performance by focusing on shared vision, growing trust, building cohesion, and raising standards. He is the founder of the specialized coaching firm, TOC, and hosts The Coach Culture Podcast.

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