The Book of Eastbay - Interviewing Art Juedes and Rick Gering
14 April 2026

The Book of Eastbay - Interviewing Art Juedes and Rick Gering

Fire Footwear: Sneakers Talk (with Matt Frates)

About

The Eastbay catalog, for those of a certain age, was one of the most iconic pieces of media in sneaker history. Between its colorful images, consistent presence, and selection, it captured the hearts and minds of youths everywhere. The founders of Eastbay, Art Juedes and Rick Gering, penned a memoir of Eastbay entitled "The Book of Eastbay". They joined Matt to talk about the book, share some stories, and stroll down memory lane. All proceeds from the book go to childhood cancer research.

To purchase "The Book of Eastbay": https://bookofeastbay.com/

For information on The Little Warrior Foundation: https://www.littlewarrior.org

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