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In 2026, Comfort is King in Sneakers
04 August 2026

In 2026, Comfort is King in Sneakers

Fire Footwear: Sneakers Talk (with Matt Frates)

About

Why are Nike and Jordan brand falling behind? It's simple. Other brands are leaning into comfort being paramount for aging sneakerheads. Couple that with great color ways and storytelling? Nike is taking a standing eight count.

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New episodes released weekly.

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Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers

Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates

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Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/

Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates

Reach out to me with questions or thoughts: mattfratescreations@gmail.com



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy