How to Attract Your Ideal Customers with the Right Brand Archetype

Sara Nay sits down with Jane McCarthy, a seasoned brand strategist and author of The Goddess Guide to Branding. Jane shares her expertise on goddess archetypes and how businesses can use Carl Jung’s archetypes to build a compelling and emotionally resonant brand identity. Learn how to align your brand strategy with the right archetype to attract your ideal customers, create authentic brand storytelling, and stand out in a crowded market.
Today we discussed:


[00:00] Opening


[00:09] Introducing Jane McCarthy


[00:44] What are Goddess Archetypes?


[05:37] Identifying your Brand's Goddess Archetype


[08:56] Using your Archetype to Find the Right Talent


[12:05] Brands That Embody Goddess Archetypes


[16:34] How to Approach Goddess Archetypes


[18:44] Figuring out the Heart of your Brand



More About Jane McCarthy

Jane McCarthy's website - https://www.goddessoffice.com


Connect with Jane McCarthy on LinkedIn: https://www.linkedin.com/in/jane-mccarthy-96b3715/



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