Sara breaks down the 10 essential questions every small business should ask before hiring a marketing agency, consultant, or fractional CMO. From who owns your marketing assets to how results are measured, Sara shares hard-won lessons from 16+ years helping businesses avoid costly mistakes. Learn how to spot red flags, demand transparency, and build a partnership based on strategy—not secrecy. Perfect for anyone ready to own their marketing and stop getting trapped in bad contracts.
Today we discussed:
00:00:00 Introduction
00:02:50 Why Marketing Is Hard
00:04:26 10 Questions Overview
00:05:14 Question 1: Asset Ownership
00:07:20 Question 2: Measuring Success
00:09:11 Question 3: Strategy Alignment
00:11:09 Question 4: Contract Terms
00:12:11 Question 6: Reporting Standards
00:12:23 Question 5: Team Interaction
00:13:04 Question 7: AI Integration
00:15:12 Question 8: Keep Your Team Involved
00:17:48 Question 10: What You'll Learn
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