The Duct Tape Marketing Podcast

In this episode of the Duct Tape Marketing Podcast, I interview Duncan Wardle, former Head of Innovation and Creativity at Disney. Duncan, who played a transformative role at Disney Imagineering, Pixar, Marvel, and Lucasfilm, shares how he fostered a culture of innovation that reshaped the guest experience, resulting in breakthroughs like the Magic Band. As the author of The Imagination Emporium: Creative Recipes for Innovation, Duncan unveils powerful tools for unlocking creativity, tackling challenges, and building "yes, and" cultures in organizations.
Today we discussed:


[00:00] Opening


[00:09] Introduction to Duncan Wardle


[01:00] Defining Innovation and Embedding a Culture of Creativity


[03:12] Embracing Innate Creativity


[04:48] The Future of Employability


[09:38] Collaborative Brainstorming Exercise


[12:43] Unlocking Creativity through Playfulness and Collaboration


[17:01] River of Thinking and Innovation


More About Duncan Wardle


Duncan Wardle's website - https://theimaginationemporium.com/


Connect with Duncan Wardle on LinkedIn: https://www.linkedin.com/in/duncanwardle/



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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

In this episode of the Duct Tape Marketing Podcast, I interviewed Robert Glazer, founder of Acceleration Partners, a global partner marketing agency, and author of the bestselling book Rethinking Two Weeks Notice. Robert is an expert in workplace culture, employee retention, and leadership. His work challenges outdated corporate practices and offers fresh strategies for creating thriving workplace environments.
During our conversation, Robert shared powerful insights on why the traditional "two weeks' notice" practice is no longer effective and how companies can replace it with the Open Transition Program. By fostering psychological safety, improving communication, and rethinking job exit strategies, businesses can enhance employee retention, protect workplace culture, and build long-term loyalty.
Robert Glazer’s fresh perspective on employee transitions offers actionable strategies for improving employee retention, workplace culture, and corporate reputation. By replacing outdated practices like the two weeks' notice with the Open Transition Program, businesses can create a supportive, loyal, and high-performing work environment.
Today we discussed:


[00:00] Opening


[00:34] Introduction to Robert Glazer


[01:20] Problems with the Traditional Two Weeks Notice


[03:45] Replacing Two Weeks Notice with the Open Transition Program


[05:30] Addressing Employee Performance Issues Early and Constructively


[10:04] Organizational Culture and Open Transition Programs


[17:24] Structured Employee Transitions and Client Retention


More About Jay Papasan

Robert Glazer's website - https://robertglazer.com/
Connect with Robert Glazer on LinkedIn: https://www.linkedin.com/in/glazer/

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In this episode of the Duct Tape Marketing Podcast, I interviewed Jay Papasan, a bestselling author, VP of strategic content at Keller Williams Realty International, and co-creator of The One Thing. Jay has dedicated his career to helping individuals and businesses achieve extraordinary results by simplifying priorities and mastering the art of focus. His expertise spans habit formation, goal setting, and purposeful decision-making, all aimed at fostering clarity and productivity in a world filled with distractions.
During our conversation, Jay shared powerful insights from his book and personal experiences, highlighting how small shifts in mindset and behavior can lead to transformational outcomes. From adopting effective morning habits to aligning decisions with core values, Jay broke down actionable strategies to help you navigate competing priorities, improve time management, and achieve sustainable business growth.
Today we discussed:
[00:00] Opening
[00:09] Welcoming Jay Papasan
[01:44] The Longevity and Impact of The One Thing
[06:34] Understanding the Concept of The One Thing and Applying Core Values
[12:03] Impactful Habits for Personal and Professional Success
[17:43] Evolution and Offerings of The One Thing Training Company

More About Jay Papasan

Jay Papasan's website - https://www.jaypapasan.com/
Connect with Jay Papasan on Instagram: https://www.instagram.com/jaypapasan/?hl=en

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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

This episode is from the vault!
In this episode of the Duct Tape Marketing Podcast, I interviewed Amanda Holmes, CEO of Chet Holmes International, and a maestro in the realm of sales strategy. We dived into the fascinating world of unconventional marketing tactics and the transformative power of the Dream 100 strategy.
In this eye-opening discussion, Amanda Holmes, a trailblazer in sales strategy, reveals the unconventional yet highly effective methods she employed to revolutionize the sales game. As the CEO of Chet Holmes International, Amanda inherited a multimillion-dollar enterprise and doubled its sales by 1176% in the first year.
Holmes emphasizes the significance of the Dream 100 strategy, a potent approach that originated from her father's work with billionaire Charlie Munger. By targeting a select group of high-value prospects, Amanda explains how this strategy, rooted in old-school principles, became the fastest and least expensive way to double sales for numerous companies.
Amanda's unorthodox approach at trade shows involves walking around with a four-foot billboard strapped to her back. Discover how this attention-grabbing tactic, combined with strategically placed QR codes, became a powerful offline-to-online conversion tool. Uncover the secrets behind Amanda's ability to create a buzz, capture attention, and convert leads seamlessly across different mediums.

Key Takeaways:
In this episode:

Learn how in-person engagement, coupled with digital elements like QR codes, can significantly enhance your sales strategy.

Explore the impact of unconventional marketing tactics, such as walking billboards, in creating brand awareness and generating leads.

Understand the synergy between offline and online efforts, and how blending traditional and modern strategies can revolutionize your sales approach.


Amanda Holmes takes you on a journey into the heart of revolutionary sales strategy. From the Dream 100 concept to walking billboards and QR codes, uncover the tactics that propelled her success in doubling sales and transforming businesses. Embrace the fusion of old-school principles with modern marketing techniques, and revolutionize your sales strategy for unparalleled success in the digital age.


More About Amanda Holmes:


Connect with Amanda on Instagram - instagram.com/amanditaholmes/?hl=en

Visit Chet Holmes International - chetholmes.com/

Get a copy of The Ultimate Sales Machine? - amazon.com/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158


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This episode of the Duct Tape Marketing Podcast is brought to you by Oracle
Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape

This episode is from the vault!
In this episode of the Duct Tape Marketing Podcast, I interviewed Kate Bradley Chernis, former rock and roll DJ turned founder and CEO of a revolutionary content AI tool, Lately AI. With over two decades of experience in media and marketing, Kate brings a unique perspective to the table and shares her insights on the evolution of content marketing and the intersection of aesthetic versus functional answers.
Key Takeaways
In this episode, Kate and I chat about useful strategies for cutting through the content clutter, leveraging AI to boost engagement, and understanding the symbiotic relationship between humans and machines in content creation.
You'll learn how to harness the power of collaborative AI to enhance your marketing efforts, navigate the challenges of data privacy, and stay ahead of the curve in an ever-changing digital landscape. Kate's expertise provides a roadmap for marketers to adapt, evolve, and thrive in the dynamic world of content marketing.

More About Kate Bradley Chernis:

Connect with Kate on LinkedIn - linkedin.com/in/katebradley/

Visit Lately AI - lately.ai/

Subscribe to see Lately on Youtube - youtube.com/LatelyAI


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If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

This week's episode is from the vault!
In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Marketing Hall of Famer and frequent guest, Seth Godin. A renowned expert in marketing, entrepreneurship, and strategic philosophy, Seth shares his invaluable insights once again on our show. With over 30 years of experience and multiple bestselling books to his name, Seth and I dive into my favorite topic—STRATEGY. In this episode, we explore how both businesses and individuals can transform their strategic approach for greater success.
In his latest book, This is Strategy: Make Better Plans, and a little anecdote about a chef, an electric car, and 30 years of veganism, he defines strategy as a philosophy of becoming and explains how understanding systems, the art of choosing customers, and competition can lead to long-term success.
Seth Godin challenges conventional strategy ideas, emphasizing empathy and awareness of the systems influencing customers and competitors. His thoughts on building sustainable, intentional strategies are a must-have for agencies, entrepreneurs and business leaders looking to stop running around in circles and make a meaningful impact.
More about Seth Godin:

Seth Godin's Blog: https://seths.blog/


Add Seth on LinkedIn: https://www.linkedin.com/in/sethgodin/


Grab a copy of This Is Strategy: Make Better Plans: https://amzn.to/3Bwv31Z



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If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
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This episode of the Duct Tape Marketing Podcast is brought to you by Oracle
Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape

This episode is from the vault!
In this episode of the Duct Tape Marketing Podcast, I interviewed Ryan Deiss, a serial entrepreneur, author, and the founder of digitalmarketer.com. Our discussion begins with his latest book, "Get Scalable: The Operating System Your Business Needs to Run and Scale Without You." and pivots to invaluable insights on breaking free from the Founder's Curse and unlocking business value beyond yourself.

Key Takeaways
Embark on a transformative journey with Ryan Deiss in this Duct Tape Marketing Podcast episode, where he unveils strategies unlock scalable business growth, gain insights into the power of value engines, strategic rhythms, and high-output teams. Learn the art of overcoming founder indispensability, mapping value creation flows, and implementing a meeting rhythm that actually works. Whether you're a seasoned entrepreneur or just starting, Ryan's actionable insights will empower you to build a thriving business that stands the test of time.

More About Ryan Deiss:

Connect with Ryan on LinkedIn - linkedin.com/in/ryandeiss/

Visit Scalable.co - scalable.co/

Get a copy of Get Scalable - https://amzn.to/40gRyk9


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If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

This week's episode is from the vault!
In this episode of the Duct Tape Marketing Podcast, I interviewed Hortense le Gentil, a world-renowned executive leadership coach, speaker, and author. With over 30 years of experience across various industries, including media consulting and advertising, Hortense guides CEOs and senior executives on their journey from hero leaders to human leaders.

Key Takeaways
Join Hortense le Gentil on a transformative journey as she discusses the evolution of leadership in today's world. Learn to identify and overcome mental obstacles, embrace authenticity and vulnerability, and lead with empathy. Gain actionable insights into unlocking your true leadership potential and thriving in both your personal and professional life. Whether you're a seasoned executive or an aspiring leader, Hortense's expertise will empower you to inspire and connect with others on a deeper level, driving sustainable growth and success in today's rapidly changing landscape.

More About Hortense le Gentil:

Connect with Hortense on LinkedIn - https://www.linkedin.com/in/hortenselegentil


Visit her Website - https://hortenselegentil.com


Grab a copy of The Unlocked Leader - https://amzn.to/4hkV3gu


Rate, Review, & Follow
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
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This episode of the Duct Tape Marketing Podcast is brought to you by Oracle
Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape

In this episode of the Duct Tape Marketing Podcast, I interviewed Tommy Mello, a visionary entrepreneur and founder of a $220 million home services business operating across 20 states. As the author of Elevate: Build a Business Where Everybody Wins and host of The Home Service Expert podcast, Tommy has dedicated his career to helping others achieve business success by focusing on recruiting top talent, optimizing branding strategies, and delivering exceptional customer experiences.
During our conversation, Tommy shared his journey of scaling a business from a small operation to an industry leader in the home services space. He emphasized the importance of investing in training, aligning core values, and leveraging performance pay systems to build a thriving team and long-term customer loyalty.
Today we discussed:
[00:00] Who is Tommy Mello?
[02:14] Optimizing Recruitment and Service Quality
[04:05] Branding Goes Beyond Your Logo
[07:26] Motivating Employees to Perform
[12:37] Recruiting vs. Creating A-Players
[15:52] Using Marketing to Recruit

More About Tommy Mello


Tommy Mello's website - https://homeserviceexpert.com/


Connect with Tommy Mello on Instagram: https://www.instagram.com/officialtommymello/



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If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

In this episode of the Duct Tape Marketing Podcast, I tackle a critical topic that small businesses face today: the marketing leadership gap. Many small businesses struggle with disconnected marketing efforts, scattered strategies, and stagnant growth, not due to a lack of tactics but because they lack marketing leadership to tie it all together.
As we look ahead to the future of marketing in 2025, I dive into why traditional solutions—like hiring agencies or fractional CMOs—often fall short and what businesses must do to implement a long-term marketing strategy that drives sustainable business growth. This episode uncovers how a marketing system combined with leadership can transform small businesses into scalable, successful enterprises.
Today we discussed:

[0:00] Opening

[01:50] The Leadership Gap in Marketing

[02:57] Why Marketing Leadership Matters

[03:39] Steps to Fix Marketing Leadership Gap

[08:48] Marketing Leadership as a Service


Rate, Review, & Follow
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
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This episode of the Duct Tape Marketing Podcast is brought to you by Oracle
Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape