Skip to content
Opens in a new window
#405 Why Insurance Denies Genetic Testing, and How to Navigate Coverage
31 July 2026

#405 Why Insurance Denies Genetic Testing, and How to Navigate Coverage

DNA Today: A Genetics Podcast

About

Genetic testing can change the course of a patient’s care, but accessing the right test is not always straightforward.


Behind the scenes, insurance coverage decisions, documentation requirements, prior authorization, denials, appeals, and cost concerns can all influence whether a patient receives timely answers.


In this episode of DNA Today, we launch a new special series sponsored by Revvity in this episode exploring the health economics of genetic testing and the real-world systems that shape access to genomic medicine.


Host Kira Dineen is joined by Dr. Madhuri Hegde, Senior Vice President and Chief Scientific Officer at Revvity, and Mackenzie Mosera Derby, a pediatric genetic counselor at UW Health. Together, they examine genetic testing access from both the diagnostic laboratory and clinical perspectives exploring why insurance coverage remains so inconsistent, what goes into a prior authorization, why genetic tests are commonly denied, and how clinicians can approach appeals and peer-to-peer reviews.


In This Episode, We Discuss



    The transition from stacked laboratory procedure codes to codes for genes, panels, exomes, and genomes
    How and why insurance coverage varies among payers and individual health plans
    Coverage differences across hereditary cancer testing, exome sequencing, genome sequencing, reproductive testing, and population screening
    How rapid and ultra-rapid genome sequencing may be covered differently from standard genome sequencing
    The limited coverage available for preventive and population-based genomic testing
    The coordination required among patients, clinicians, laboratories, and insurance companies
    Why laboratories offering tests with similar names may differ in technology, interpretation, turnaround time, and clinical support
    What documentation is typically required for a genetic testing prior authorization
    How clinicians demonstrate medical necessity and clinical utility
    Why professional guidelines and peer-reviewed literature can strengthen an authorization request
    The role laboratories play in benefits investigations, billing assistance, financial support, and prior authorization
    Why laboratories may perform testing without knowing whether they will ultimately be reimbursed
    Common reasons insurance companies deny genetic testing
    Why “this test will not change clinical management” can be an overly narrow interpretation of genetic testing’s value
    How genetic results may inform surveillance, reproductive decisions, recurrence risks, family members, research eligibility, and patient support
    The role of hospital test utilization committees
    Why genetic counselors and geneticists should be represented on utilization review teams
    How letters of medical necessity (LOMN) and peer-to-peer reviews may support an appeal
    Why genetic counselors may be prevented from conducting peer-to-peer reviews, even when they were the ordering provider
    The time clinicians spend educating insurance representatives about genetics
    Why payer policies frequently lag behind genomic technology and professional recommendations
    The importance of detailed clinical documentation and accurate diagnostic coding
    The difference between prior authorization, insurance coverage, and guaranteed payment
    How self-pay pricing and misleading “no-cost” language can create confusion
    The potential devaluation of genetic testing and genetic counseling services through complementary or low cost self-pay options 
    Why improving access requires collaboration among patients, clinicians, laboratories, professional organizations, healthcare systems, and payers

About The Guests 

Madhuri Hegde, PhD, FACMG, is the Senior Vice President and Chief Scientific Officer at Revvity, where she leads the company’s scientific strategy and oversees Revvity Omics’ global network of laboratories.


Dr. Hegde is a medical geneticist and an American Board of Medical Genetics and Genomics-certified diplomate in clinical molecular genetics. Her work focuses on advancing genomic technologies and expanding access to diagnostic testing for patients with rare and inherited conditions. Before joining industry, Dr. Hegde served as Executive Director of the Emory Genetics Laboratory and as a professor of human genetics and pediatrics at Emory University.


She has previously joined DNA Today to discuss whole-genome sequencing, Duchenne muscular dystrophy, and rapid genome sequencing in the neonatal intensive care unit.


Mackenzie Mosera Derby, MS, CGC, is a pediatric genetic counselor at UW Health and the University of Wisconsin–Madison Division of Genetics and Metabolism.


Her work includes pediatric and inpatient genetics, genetic testing utilization, clinical education, and improving the systems through which patients access genetic services.


Mackenzie also teaches genetic counseling students and brings experience examining how documentation, insurance authorization, utilization review, and multidisciplinary collaboration affect patient care.


Resources

    American College of Medical Genetics (ACMG) Evidence-Based Clinical Practice Guidelines (EBGs)
    National Society of Genetic Counselors (NSGC) Billing and Reimbursement Resources (including CPT codes) 
    American Medical Association (AMA) creation of Current Procedural Terminology (CPT®) codes
    Centers for Medicare & Medicaid Services (CMS), which is the U.S. federal agency that provides health coverage to more than 160 million through Medicare, Medicaid, the Children's Health Insurance Program, and the Health Insurance Marketplace. 
    Health literacy paper referenced by Mackenzie sharing that only 12% of U.S. adults had “proficient” health literacy. Data was collected in 2003 and the paper was published in 2006. 
    Revvity website 

 


Related DNA Today Episodes
#394 How Newborn Sequencing Could Transform Pediatric Rare Disease Care in Florida

Dr. Pradeep Bhide and Florida State Representative Adam Anderson discuss the Sunshine Genetics Act and a voluntary newborn genome-sequencing pilot program. The episode examines how earlier genomic testing could shorten the diagnostic odyssey and expand access to rare disease diagnoses for children and families.


#298 Genetic Counselors’ Role in Insurance with Stephanie Gandomi

Genetic counselor Stephanie Gandomi shares her experience working within health insurance and explores prior authorization, payer medical policies, laboratory market access, and the role genetic counselors can play in coverage decisions.


#226 NICU Whole-Genome Sequencing with Hong Li and Madhuri Hegde

Dr. Hong Li and Dr. Madhuri Hegde discuss the use of rapid whole-genome sequencing for critically ill newborns, including how faster diagnoses may affect treatment, medical management, and healthcare utilization.


#202 Duchenne Muscular Dystrophy with Ann Martin and Madhuri Hegde

Genetic counselor Ann Martin and Dr. Madhuri Hegde explore the genetics of Duchenne muscular dystrophy, available genetic testing options, and emerging treatments.


#177 Whole-Genome Sequencing with PerkinElmer Genomics (aka Revvity)

Dr. Madhuri Hegde explains whole-genome sequencing, how it compares with other genetic testing approaches, and its growing role in diagnosing rare and inherited disorders.


#180 Reproductive DNA Testing with Mitera

This episode explores reproductive genetic testing, including insurance billing, prior authorization, self-pay options, and the financial considerations patients may encounter when pursuing testing.


 


Connect with DNA Today

You never have to wait long for a new episode of DNA Today, we release episodes every Friday! In the meantime, explore our library of over 400 episodes on Apple Podcasts, Spotify, DNAToday.com, or wherever you listen to podcasts. Just search “DNA Today.”


Prefer to watch? The video version of this episode is available on our YouTube channel and DNAToday.com. Select episodes are filmed in person, including some at the iconic NBCUniversal studios.


Discover more podcasts exploring genetics, genomics, medicine, and science from our network, Gene Pool Media: The Science Podcast Network.


DNA Today is hosted and executive produced by Kira Dineen, MS, LCGC, CG(ASCP)CM. Liv Davidson is our Social Media Lead and Eric Knaus is our Digital Marketing and Automation Lead. 


Follow us at @DNATodayPodcast on all platforms including Instagram, X, BluSky, Threads, LinkedIn, Facebook, YouTube and our website, DNAToday.com. 


Questions, partnership inquiries, and guest pitches can be sent to info@DNAToday.com.