Blake and David discuss a controversial TurboTax ad campaign encouraging people to "break up" with their tax professionals, analyze survey data on AI adoption in accounting firms, and critically examine proposed changes to CPA licensure requirements. They also explore NASBA's influence on the profession end debate the merits of automatic mobility for CPAs across states.
Sponsors
OnPay - http://accountingpodcast.promo/onpay
Ignition - http://accountingpodcast.promo/ignition
WorkflowCon - http://accountingpodcast.promo/workflowcon
interVal - http://accountingpodcast.promo/interval
Chapters
- (01:32) - Intuit's Controversial NFL Commercial
(03:52) - TurboTax's Pricing Strategy
(06:32) - Intuit's Market Strategy and Tax Pro Reactions
(12:55) - IRS Audit Rates and Challenges
(20:25) - EY India Tragedy and Work Culture
(27:18) - AI in Accounting: Adoption and Applications
(34:02) - Introduction to Perplexity
(37:09) - Empowering Your Team with AI
(39:11) - Challenges in CPA Firms
(42:30) - WorkflowCon 2024 Announcement
(44:15) - Changes to CPA Licensure
(49:06) - Critique of NASBA and AICPA
(57:02) - The Future of CPA Mobility
(01:10:44) - Conclusion and Call to Action
Show Notes
TurboTax 2024 Beat Your Price Commercial "Tax Break-Up" (Official TV Ad :30)
https://www.youtube.com/watch?v=GW7rfwO6_is
Intuit Hosts Investor Day, Reaffirms First-Quarter and Fiscal 2025 Guidance
https://investors.intuit.com/news-events/press-releases/detail/1215/intuit-hosts-investor-day-reaffirms-first-quarter-and-fiscal-2025-guidance
The State of AI in Accounting Report 2024
https://karbonhq.com/resources/state-of-ai-accounting-report-2024/
AICPA, NASBA propose a new pathway to CPA licensure
https://www.journalofaccountancy.com/news/2024/sep/cpa-competency-based-licensure-pathway.html
AICPA and NASBA Propose Changes to the Uniform Accountancy Act
https://www.masscpas.org/news/f339a29a-f278-4bc3-bf30-b1e10d198ca2:aicpa-and-nasba-propose-changes-to-the-uniform-accountancy-act
The Hazards of Redefining Mobility
https://nasba.org/blog/2024/09/19/the-hazards-of-redefining-mobility/
How Accounting Firms Can Overcome the Profit Plateau
https://www.accountingtoday.com/opinion/how-accounting-firms-can-overcome-the-profit-plateau
Need CPE?
Get CPE for listening to podcasts with Earmark: https://earmarkcpe.com
Subscribe to the Earmark Podcast: https://podcast.earmarkcpe.com
Get in Touch
Thanks for listening and the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and Instagram. If you like what you hear, please do us a favor and write a review on Apple Podcasts or Podchaser. Call us and leave a voicemail; maybe we'll play it on the show. DIAL (202) 695-1040.
Sponsorships
Are you interested in sponsoring the Cloud Accounting Podcast? For details, read the prospectus.
Need Accounting Conference Info?
Check out our new website - accountingconferences.com
Limited edition shirts, stickers, and other necessities
TeePublic Store: http://cloudacctpod.link/merch
Subscribe
- Apple Podcasts: http://cloudacctpod.link/ApplePodcastsYouTube: https://www.youtube.com/@TheAccountingPodcastSpotify: http://cloudacctpod.link/SpotifyPodchaser: http://cloudacctpod.link/podchaserStitcher: http://cloudacctpod.link/StitcherOvercast: http://cloudacctpod.link/Overcast
Classifieds
Forwardly - https://www.forwardly.com/
Client Hub - https://clienthub.app/
Want to get the word out about your newsletter, webinar, party, Facebook group, podcast, e-book, job posting, or that fancy Excel macro you just created? Let the listeners of The Accounting Podcast know by running a classified ad. Go here to create your classified ad: https://cloudacctpod.link/RunClassifiedAd
Transcripts
The full transcript for this episode is available by clicking on the Transcript tab at the top of this page