Beyond the Fiber - S1E6 - Voice of the Customer with ERC Broadband

In this episode Robin Olds interviews Bradley Cain, General Manager of ERC Broadband, about the destruction Hurricane Helene caused in Western North Carolina and how ERC responded. Brad describes the physical damage to fiber, power and facilities, the team and partner efforts to restore service, and how network design (rings and layer‑3 routing) helped reduce customer outages.

They also discuss leadership, organizational culture, and practical lessons for disaster preparedness—stocking supplies, securing fuel, and keeping spares—plus ERC’s views on AI, growing symmetric bandwidth needs, and the evolving role of community networks as critical infrastructure.