The Social Sky is Falling Again | Chris Malta's EBiz Insider Podcast

Every few months, some marketing oracle pops out of a conference room, throws glitter in the air, and announces that social media's "about to change forever." They say it with the same tone someone uses when announcing a meteor headed straight for Earth. Apparently, if you blink, breathe wrong, or forget to genuflect in the direction of Silicon Valley, you'll lose all traffic, all visibility, and probably your house plants.