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With rapid advancements in technology, what challenges and opportunities lie ahead for global semiconductor companies operating in China? As China steps up its efforts to boost quality consumption, how are global consumer brands adapting to this shift in demand? In this special edition, host Xu Yawen speaks with Marcus Kneifel, Senior Vice President of Systems Engineering at onsemi, and Willie Tan, CEO of Skechers China, South Korea and Southeast Asia, a global leader in lifestyle footwear and apparel. Together, the two industry leaders explore the strategies their companies are adopting in response to China’s quality consumption upgrades and technological transformation, positioning themselves for a competitive edge in the market.