S7 E7: Burnout & building confidence in Buying & Design with The W-Collective

In today’s episode, we’re joined by Katie and Clare, the brilliant duo behind The W-Collective -  a platform built on honest conversations, practical tools, and real support for working women.

If you haven’t come across The W-Collective yet, their mission is refreshingly clear: no “girl boss” clichés, no fluff - just real talk about careers, confidence, burnout, and navigating the realities of work while staying human (and keeping your sense of humour).

Between them, Katie and Clare bring a powerful blend of commercial and creative experience.

Clare has spent over 15 years in senior commercial and buying roles at major retailers including Aldi, Lidl, Sainsbury’s, and Morrisons. She’s deeply experienced in driving performance, making smart buying decisions, and climbing the corporate ladder - and just as passionate about sharing the lessons she’s learned along the way.

Katie brings extensive experience in design leadership at brands such as ASOS, H&M, and M&S, where she’s worked at the intersection of creativity, sustainability, and brand strategy. Her career proves that commercial success and conscious decision-making can - and should - go hand in hand.

In this episode, we explore how their individual journeys led them to each other and ultimately to the creation of The W-Collective. We talk openly about navigating corporate life, the pressures women face as they progress into senior roles, and the realities of burnout - including how to spot the early warning signs before things reach breaking point.

Katie and Clare share practical advice on setting boundaries, managing stress, advocating for yourself, and why transparency around pay, progression, and personal experiences is so important. We also dive into how The W-Collective supports women through daily content, downloadable resources, and immersive coaching programmes like The Blueprint, all designed to help women thrive - not just survive -  at work.

Honest, relatable, and packed with insight, this episode is a must-listen for buyers, leaders, and ambitious women navigating their careers.

Three Key Takeaways:

1️⃣ Setting Boundaries is Essential
Learning to say no, protecting your time, and setting clear boundaries are crucial for long-term career success and wellbeing. Boundaries don’t limit ambition — they sustain it.

2️⃣ Burnout is Real — Learn to Recognise the Signs
Burnout often shows up as emotional numbness, loss of motivation, or constant pressure. Recognising the signs early and prioritising active recovery and support can make all the difference.

3️⃣ Community and Transparency Drive Change
Open conversations about pay, challenges, and lived experiences empower women to advocate for themselves and each other. Confidence grows when knowledge is shared and support is collective.

You can find all of the incredible information and offers from the W collective here: https://w-collective.teachable.com/

And make sure you follow them on Instagram or Tik Tok for some really real and relevant reels!

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