This is an episode of BOAT Radio, recorded live from the BOAT Lounge at the Monaco Yacht Show.
Join us for a candid discussion with Ferretti Group's new CEO as he brings consumer goods discipline to luxury yachting. Just four months into the role, former Duracell chief Stassi Anastassov shares his early observations on the industry, his strategy for navigating current market conditions, and how he's building scalable systems while preserving the founder-led culture that defines luxury yachting.
Hear his perspective on reaching wealthy buyers who've never considered boat ownership, redefining innovation beyond technology, making heritage brands relevant for a new generation of wealth, and his near-term priorities for positioning the Group through a challenging market cycle.
Catch up on all the episodes at https://www.boatinternational.com/boat-radio