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When you trust social media influencers more than your GP — what can only go wrong?
22 September 2026

When you trust social media influencers more than your GP — what can only go wrong?

Big Ideas

About

From doctors spruiking untested therapies to celebrities selling "revolutionary wellness hacks", self-styled health gurus promise results traditional medicine can't. Social media transforms a healthcare system that struggles with GP wait times and short face-to-face appointments. Because when it comes to trust, it turns out fame competes surprisingly well with scientific evidence.

Bad Influence: How the internet hijacked our health was recorded at the York Festival of Ideas. The festival is led by the University of York, UK.

Speakers

Dr Deborah CohenBroadcaster, journalist and author of Bad Influence: How the Internet Hijacked Our Health

Simon GilbodyProfessor of Psychological Medicine and Epidemiology at the University of York and the Hull York Medical School