Experience-Driven Products for Relationship Wellness with the Founders of Ours

Today we’re talking about love—but not in the way you think. We’re looking at the intersection of product and a timeless human experience: falling in, and out, of love. Forget couples counseling as you know it. Ours co-founders Liz Earnshaw, Jessica Holton, and Adam Putterman are using their relationship wellness platform to reduce stigma and build “software for love.” In conversation with Christian & Meghan, the Ours founders will help you cherish the couple experience (and building great products) all over again. 

For more insights on how product is shaping modern health and wellness, revisit our series on Health Tech. 

Follow us on LinkedIn and Twitter to see the latest in Better Product, a show part of the Better Product Community powered by Innovatemap. The community is the connection point for product leaders & practitioners to learn and share what it takes to design, build, market, and sell better products. Learn more at betterproduct.community.

Takeaways

Experience-driven products keep people at the center of tech.  A brand plays a big role in reducing stigma around health products. 
Try a consumer look that will get your audience excited.  Use symbolic language to show your audience the bigger picture.

Things To Listen For

[2:00] Introductions & our fave love stories, from Jim & Pam to Bride Wars [8:00] How the idea for Ours was born from personal experiences in relationship counseling, from the patient and therapist POV  [8:30] The intention: make couples therapy something worth celebrating  [9:30] Why couples therapy can be like going to a spa or yoga retreat  [10:30] The role of technology in creating better therapy, from patient onboarding to tracking  [13:00] There are enough therapists in the world, but not enough ways to get connected with the patients who need them [13:30] The difference between proactive and reactive couples therapy  [15:00] What it means to create an experience-driven product [16:00] Ours should feel like a hot yoga class: challenging but worthwhile [16:30] How Ours blends live guided sessions with asynchronous “loveware”  [19:30] How the Ours brand breaks down barriers to relationship wellness [20:30] Balancing playfulness & expression in the Ours brand with sincerity  [24:00] Making relationship wellness normal by making it public  [27:30] Why Ours primarily focuses on engaged couples  [33:30] “Our closest relationships are the number one predictor behind health and happiness”