Spotify’s Act 2: From Music King to Social Audio Powerhouse? | Behind the Numbers
12 September 2025

Spotify’s Act 2: From Music King to Social Audio Powerhouse? | Behind the Numbers

Behind the Numbers: an EMARKETER Podcast

About

On today’s podcast episode, we discuss why Spotify is still considered the king of audio streaming, why advertising is not working out quite as they’d hoped (yet), and how they might become a social platform. Join Senior Director of Podcasts and host, Marcus Johnson, and Senior Editor, Daniel Konstantinovic. Listen everywhere and watch on YouTube and Spotify.


 


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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-spotify-s-act-2-music-king-social-audio-powerhouse-behind-numbers


 


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