Curly hair isn’t “just hair," it’s identity, confidence, and a lifelong relationship that so many people have had to navigate without the right products or education. In this episode of Beauty The Burj, we sit down with Hanna Bouchouicha, founder of Zaphira Nature, to talk about the curly hair struggles so many women in the region silently face such as dryness and frizz to damage, build-up and product confusion.Hanna shares the emotional side of curly hair care, the moment she realised the UAE needed better options, and how Zaphira Nature was built to fill the gap with clean ingredients, science-backed formulas, and products designed for curls that live in GCC weather.She hopes to create more than a product line, she’s building a movement that empowers women to understand their curls, embrace them confidently, and finally feel seen.