Behind the FMM Label: A Designer’s Reality in Today’s Fashion World

Join me as I sit down with Fatma Al Mulla, the visionary Emirati designer and founder of FMM Dubai. Known for her pop‑culture inspired designs, cultural storytelling, and bold statement pieces, Fatma masterfully blends heritage with a contemporary edge.In this episode, we explore her personal journey—from growing up immersed in Emirati culture to studying visual communication and photography—and how it shaped her transition into the world of fashion. Discover how she weaves art, nostalgia, and cultural insight into everything she creates, from graphic-heavy shirts and dresses to daring accessories that resonate with a new generation. If you love fashion, culture, and creative storytelling, this episode is for you!Follow FMM Dubai: @fmm.dubaiConnect with me: @shereenahmed Beauty & The Burj#FatmaAlMulla #FMMDubai #EmiratiFashion #FashionStorytelling #CulturalFashion #DesignJourney