The Future of Marketing in a Post-Social Landscape Live at ISPO

Social media isn't really social anymore. As algorithms reshape how we discover content, audiences retreat into private communities, and AI begins changing how consumers find products and information, the rules of brand marketing are shifting.

In this episode, Cole sits down with Richard Glennie, Managing Director of Woven Communications, to unpack what the future of marketing looks like in a post-social landscape.

Drawing on more than 20 years of experience working with global brands like Nike, Adidas, and Reebok, Richard shares why marketing fundamentals haven't changed, even as the channels and tactics have transformed. We explore the growing importance of relevance over reach, why human creativity and taste will become increasingly valuable in an AI-driven world, and how brands can earn a place in communities rather than simply insert themselves into them.

We also discuss the convergence of sport, fashion, culture, and entertainment, why brand investment is becoming increasingly important, and what emerging outdoor brands should prioritize when building a meaningful brand.

 

About:

This podcast is produced by Port Side, a creative agency that helps outdoor brands build relevance, recognition, and attention. 

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