In the first episode of the Relevance Project, Cole sits down with the teams at SkyGOAT, Kitworks, and Loon'r to understand where each brand is starting, what they want organic content to accomplish, and how they'll measure progress along the way.
The conversations reveal a shared challenge. The brands have audiences, products, and stories worth telling, but they haven't yet built a consistent organic content system that creates engagement, strengthens the brand, and continues working even when paid media is turned off.
This episode goes behind the scenes of establishing those benchmarks and introduces the larger experiment ahead: developing content that leads with value, earns attention, and *might* create a more durable path to growth.
About:
This podcast is produced by Port Side, a creative agency that helps outdoor brands build relevance, recognition, and attention.
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