$3 to Acquire, $3 Back in 7 Days w/ Andy Mackensen, The Assist

Andy Mackensen has grown The Assist to a newsletter for professional women that adds roughly 30,000 subscribers a month through paid media. It pays about $3 to acquire a subscriber and makes that $3 back within seven days, before the subscriber ever receives a regular newsletter send.

In this episode he walks through his SCALE framework: Subscribers, Conversion, Activations, LTV, and Enrichment.

We get into the five-question quiz that 83% of new subscribers complete, the quiz results page that recovers half the media cost immediately, why The Assist no longer has a rate card at all, and the 30–40% attribution leak that's killing sponsorship renewals across the industry.

If you're measuring cost per subscriber instead of cost per engaged subscriber, this one will change how you think about acquisition.

Chapters

00:00 — Cold open and intro02:38 — Why "measurable business result" beats selling placements07:28 — Subscribers: attracting the right person, not anyone09:33 — Conversion: landing pages and the five-question quiz13:34 — The seven-day payback17:43 — The CDP and cost per engaged user21:13 — Activations: throwing out the rate card24:39 — Bridge pages and the 30–40% attribution leak33:16 — LTV: revenue beyond sponsorships43:28 — Enrichment: turning an anonymous email into a profile

Connect with Andy Mackensen

LinkedIn: https://www.linkedin.com/in/andrewmackensen/The Assist: https://theassist.com/

Subscribe to Our Newsletter: https://links.audiencebridge.io/subscribe-v2

Follow Chris on LinkedIn: https://www.linkedin.com/in/chrismiquel/

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