App Marketing by App Masters

Thinking about running Meta Ads for your app? Before you spend a single dollar, make sure these 7 things are in place. Meta Ads can help you scale your app, but if your funnel isn't converting, your tracking is broken, or your lifetime value (LTV) is too low, you could burn through your budget without getting results.In this video, Steve P. Young shares the 7 things you need to check before...

Web2App is changing how mobile apps acquire users and convert them into paying subscribers. But are you prepared for the risks that come with it?In this episode, Igor Lyubimov, Founder & CEO of web2wave, joins us to break down the realities of web2app funnels, from building high-converting paywalls to managing payments, compliance, chargebacks, and cancellation flows.We’ll explore where...

How do you scale influencer marketing without turning every creator video into an expensive infomercial?Jake from Cal AI breaks down how the team approached influencer marketing, why brands often get influencer campaigns wrong, and how they found the sweet spot between creative freedom, product integration, views, and conversions.Instead of forcing creators into a brand-approved format, Cal AI...

How do you take a habit-change app from MVP to 200K subscribers and $10M+ ARR?In this episode, Vedant Pradeep, co-founder of Reframe, breaks down the growth journey behind one of the most successful subscription apps in the habit-change space.We dive into retention, subscription strategy, product improvements, user behavior, data-driven decisions, and organic growth strategies that helped Reframe...

Get 50% off ScreenDesign:https://screensdesign.com/?ref=appmastersWhat if staying niche is actually the path to a big acquisition?In this video, Steve P. Young breaks down how Breathwrk, a niche breathing-exercises app, was reportedly acquired by Peloton for millions of dollars, and why app founders shouldn’t be afraid to start small and focused.We’ll look at how Breathwrk built its product...

What happens to the growth playbook when your market puts real limits on targeting, claims, and data use?We are joined by Vivek Girotra, who has led growth across consumer technology and fintech and is now co-founder and CEO of SurpassMD, a metabolic health company. He joins Steve Young to discuss how to build effective performance marketing in regulated industries, drawing on five years in...

Check out AppScreens:https://appscreens.com/?via=amCan you increase organic app downloads without changing your ASO keywords? Yes, and in this video, Steve P. Young breaks down an ASO case study that achieved a 61% increase in downloads by optimizing and A/B testing App Store screenshots.Your keywords are only one part of App Store Optimization. Your screenshots, app icon, screenshot order,...

How do you go from $9 in your bank account to building and selling a company in just 15 months?In this episode, Jake Castillo, co-founder of Cal AI, breaks down how they built and scaled one of the fastest-growing calorie-tracking apps using speed, influencer marketing, UGC, and relentless execution.Instead of relying primarily on paid ads, Cal AI built a massive distribution engine around 300+...

Join the App Founders Community:https://appfounders.co/Nicole Cheung took her first app to 1 MILLION users in just 6 months, and it wasn't luck.In this video, she breaks down the exact viral app idea framework she uses to find viral app ideas before writing a single line of code.You'll discover:✅ Why "I'd use this app" is the WORST reason to build it✅ How to find an unsaturated niche on...

What happens when Steve puts a real app under the microscope?In this episode, Steve did a live app teardown across different app categories, broke down what’s working, what’s not, and where there are opportunities to improve growth and monetization.From ASO and App Store screenshots to onboarding, paywalls, pricing, and conversion, Steve analyzes the key parts of the app experience and shares...