App Marketing by App Masters

Before App Masters became a leading app marketing agency, I built a LOT of businesses that went absolutely nowhere. 😅In this video, I’m pulling back the curtain and sharing all the failed businesses, side projects, and lessons that paved the way for App Masters. If you’re struggling with your app, startup, or any business, this is for you. You’ll see how:✅ Every “failure” teaches you the next...

In this episode, discover the app marketing strategies that helped LingQ scale to millions of users with zero ad spend. We are joined by Mark Kaufmann, Co-Founder and CEO of LingQ, to reveal exactly how they built a product people love.A former pro hockey player turned tech founder, Mark brings a unique perspective on performance, resilience, and building products that scale. Together with his...

How do you go from endless side projects to building a 7-figure business you love?The answer isn’t a marketing hack, or even an app idea — it’s community.In this video, Steve P. Young takes you behind the scenes of his entrepreneurial journey — from launching his first app while working full-time, to quitting his corporate job, to scaling App Masters into a global business.You’ll discover how...

What if one tiny visual tweak could send your app viral? 👀In this episode, we dive into newsjacking — also known as situational marketing — with a real case study from the crypto world. When CoinStats swapped its Bitcoin logo with the SEC Chairman’s face during the Bitcoin ETF approval hype, things blew up.💡 You’ll learn:✅ How to use newsjacking to ride trending moments✅ Why timing and humor...

Headway is one of the biggest spenders in mobile marketing, generating hundreds of millions in revenue through its insanely effective Web2App funnel.In this breakdown, Steve P. Young and Igor Lyubimov, CEO, web2wave, reveal the exact flow Headway uses to turn cold traffic into paying users — and how you can model it for your app.You’ll discover:✅ The psychology behind high-converting Web2App...

In this live session, Steve P. Young will perform a real-time ASO audit using ASOMobile.net, the powerful all-in-one tool for keyword research, competitor analysis, and app visibility tracking.He’ll analyze 3 different apps of our App Founders Community members, each with unique ASO challenges — and show how to find keyword opportunities, optimize metadata, and boost organic downloads:🔥 Piko AI:...

If you’re spending money on paid app marketing, Meta Ads, ASA, CTV, or influencer campaigns, you need to understand what’s really working behind the scenes.AppsFlyer just rolled out its biggest product release yet, launching 8 new tools for app marketers. In this video, Steve P. Young breaks down the 2 most game-changing tools for UA managers and how they’re transforming the way we measure...

In this episode, we’re sharing a recording of a live coaching call with one of our clients, Ben, CTO & Co-Founder at Ertigo, a company behind a portfolio of yoga and flexibility apps.Ben’s already nailed the basics of ASO and early user acquisition, but now he’s ready to take things to the next level, scaling efficiently, building a long-term growth roadmap, and choosing the right tools for...

AI tools like Sora, InVideo, and Arcads.ai make it easier than ever to create stunning videos — but what really matters is your strategy.In this episode, we break down five proven content frameworks that help app founders and marketers create videos that actually convert:💡 You’ll learn:✅ The Fame Frame strategy: use recognizable people or brands to build instant trust✅ How to turn your product...

In this episode, we are joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers.Michael is a Stanford grad, a Time Magazine “Leader of Tomorrow”, and a seasoned founder with a passion for building sustainable consumer businesses.He will also share what he’s learned about monetizing consumer apps, understanding...