Chloe Malle Named Vogue's New Guard as Anna Wintour's Successor
02 September 2025

Chloe Malle Named Vogue's New Guard as Anna Wintour's Successor

Anna Wintour

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Anna Wintour, the nearly mythical architect of Vogue’s modern era, has dominated headlines over the past few days with a seismic move that sends shockwaves across global fashion and media. In a move reported by Good Morning America and further confirmed by CBS News and The Independent, Wintour officially named Chloe Malle—daughter of Hollywood royalty Candice Bergen and acclaimed French director Louis Malle—as the magazine’s new U.S. head of editorial content. For context, Malle was previously editor of Vogue.com and co-hosted The Run-Through podcast, making her a known insider but hardly a household name beyond fashion’s inner circle.

Wintour’s decision comes after months of fevered speculation and viral chatter on prediction markets like Polymarket, with other contenders in the buzz including Eva Chen from Meta, Vogue Runway's Nicole Phelps, and W magazine’s Sara Moonves. Ultimately, Malle’s appointment appears a logical, measured choice: her steady editorial leadership doubled Vogue.com's web traffic, and her Rolodex includes landing Naomi Biden’s White House wedding for Vogue and a Lauren Sánchez interview ahead of her nuptials to Jeff Bezos, both major exclusives. Lauren Sherman at Puck described Wintour’s move as practical and solution-oriented, favoring continuity and evolution over dramatic reinvention.

Do not expect Wintour to fade from view—the grand dame remains chief content officer for Condé Nast and global editorial director at Vogue, holding the true levers of fashion power while Malle takes over day-to-day U.S. operations. In her public statement, Wintour expressed excitement about mentoring Malle, going so far as to call herself Malle’s student in this next chapter. Malle, meanwhile, acknowledged the “breakneck speed” of change in both fashion and media, saying she is awed but thrilled to step into leadership with Wintour still “just down the hall.”

The appointment, effective immediately ahead of New York Fashion Week, is the most significant shift at Vogue since Wintour began her now-legendary tenure in 1988. The announcement has dominated fashion press, with Vogue’s own channels and major outlets like CNN and CBS News running the headline: Vogue taps Chloe Malle to succeed Anna Wintour. On social media, industry insiders are largely congratulatory, with some debate about whether Malle’s ascension signals a bold new era or a continuation of Wintour’s formidable legacy. No major controversies or scandals have surfaced in connection with the transition, and so far, both the industry and fans appear eager to see how Malle balances historic tradition with the relentless pulse of digital innovation.

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