#20 Who will be tomorrow’s experts if AI does the work today? | Pieter Lesage (Superellipse)

AI is making knowledge more accessible and everyday tasks faster. But what does that mean for creative agencies and consultants who traditionally charge for their expertise and time?

In this episode, Geert talks to Pieter Lesage, partner at Superellipse, about the impact of AI on creativity, professional services and the future of agencies.

Pieter shares why he believes human expertise will remain essential, how new technologies are challenging traditional business models and why the future of junior professionals concerns him more than the technology itself.

They also discuss how Superellipse is thoughtfully integrating AI into its organisation, why not every process should be automated and why staying in control of the work you deliver matters.

A thoughtful conversation about AI, value creation and the choices businesses need to make today.