#19 Why the human consultant becomes more relevant through AI, with Frank De Weser (Syntegro)

In this new episode of the CROPLAND podcast, Geert welcomes Frank De Weser, Managing Director of Syntegro, one of the largest players in the Belgian workforce management market and part of the Visma Group for the past 2.5 years.

Together they tackle the question hanging over every SaaS company: as AI takes over more and more standard software, what's left for the human consultant? Frank explains why complexity in workforce management rarely sits in the software itself, but in legislation, sector-specific collective labour agreements and the exceptions companies create for themselves. And why that's exactly where AI becomes an ally instead of a threat.

They dive into how Syntegro deploys AI agents during analysis, configuration and testing, always with a consultant who stays ultimately responsible. Frank also shares why soft skills and domain knowledge become even more important as AI takes over reading and processing documents, and how an AI coworker can bring junior consultants up to speed faster.

A conversation about where automation stops and human judgment begins, with concrete examples from everyday HR and payroll practice.

Listen to the full episode now.