In this episode of the CROPLAND Podcast,
Geert Vromman speaks with Pim ten Tusscher, Head of Products at PrecisionAQ, an international healthcare company supporting pharmaceutical and life sciences organizations with market research, health economics, market access, and medical communications. They discuss AI Assist and the evolution from traditional consultancy, built around slide decks, to a scalable digital platform. AI Assist combines domain expertise and market research data to deliver personalized, 24/7 virtual consultancy.
They also explore adoption, quality validation through approaches such as RAG, and how usage and satisfaction are measured. Finally, they look ahead to connected AI agents and the broader lesson: AI only creates value when data is translated into relevant, actionable insights.
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