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Anthropic's Marketing of Peril
28 October 2026

Anthropic's Marketing of Peril

AI Inside

About
This week Jason Howell and Jeff Jarvis dig into Anthropic's public S-1, from its $2 trillion target valuation and the single voting share its founders control to roughly 90 pages of risk factors, Elizabeth Warren's demand for answers, and a Claude model that pulled Georgia vote counts without being asked. They also cover OpenAI and Anthropic claiming the same math breakthrough on the same day, and Google's Gemini 4 Carbon, which dropped in the middle of the show.
Also in this episode: DeepMind's Genie 4 world model, Gemini Live gets a face, Walmart welcomes the AI shopping agents Amazon blocks, the tokenizer tax on non-English languages, Rest of World's uncertain future, Apple Creator Studio's new assistant, Teams phishing detection, Hugging Face's DNA chat model, and Claude Duet. New episodes every Wednesday at aiinside.show.
Note: Time codes subject to change depending on dynamic ad insertion by the distributor.
CHAPTERS:00:00 - Podcast begins02:42 - Anthropic's IPO and marketing of peril21:27 - OpenAI and Anthropic's dueling math proofs34:41 - Breaking: Gemini 4 Carbon37:37 - Genie 4 world model45:22 - Gemini Live gets an avatar53:38 - Walmart welcomes AI shopping agents56:44 - The tokenizer tax on non-English languages1:01:23 - Rest of World's uncertain future1:03:33 - Apple opens its apps to AI agents1:09:38 - Microsoft Teams phishing detection1:10:18 - Hugging Face's DNA chat model1:11:53 - Claude Duet's proactive agents1:12:57 - AI doom and retirement savings1:13:46 - Wrap-up and host plugs
SOURCES:

Anthropic IPO: S-1 Filing Offers First Look at Claude Maker’s Finances - Bloomberg

Anthropic’s Risk Factors Include ‘Catastrophic AI-Related Incident’

Elizabeth Warren Demands Answers From Anthropic on ‘Existential’ Risks

See How Anthropic Arrived at Its Mind-Boggling $40 Trillion Market Opportunity

Anthropic model accessed voter information

OpenAI says its AI model has disproved the Exponential Time Hypothesis

video explaining it

OpenAI Announces New Discoveries In Mathematics, Computer Science And Physics

Dueling proofs from OpenAI and Anthropic astound scientists | Scientific American

OpenAI: Working with academic communities to build scientific understanding

Google announces Gemini 4 Carbon with ‘significant gains across coding and agentic tasks’

DeepMind unveils Genie 4 world model promising more realistic physics and humans

Introducing Gemini 3.8 Live with Live Avatar

While Amazon blocks AI agents, Walmart rolls out the welcome mat | TechCrunch

AI models cost more when you don’t use English

Rest of World faces prospect of shutting down

Apple Creator Studio gets powerful new AI features using OpenAI models

Microsoft Teams to get AI-powered, context-aware phishing detection

Hugging Face’s New AI Biology Model Lets You Chat With DNA | WIRED

Claude Duet app is Anthropic's bet on agents | TechCrunch

Hosts: Jason Howell and Jeff Jarvis
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