Your Unfair Advantage AI Can't Fake

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In this AI marketing podcast episode, Dan Sanchez and Ken Freire break down how your personal core values are your greatest unfair advantage in the age of AI. While AI can mimic tone, produce content, and automate tasks, it can never replicate your deep convictions, beliefs, or lived experiences. They walk through a step-by-step roadmap for identifying and clarifying your core values and how to turn them into magnetic forces in your marketing, leadership, and business.

Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all-in-one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8n

Core Values Word Bank: AI-driven Podcast Fit Assessment - https://AIdrivenmarketer.com/pod

00:01 – The human edge over AI: core values and lived experience 01:19 – What your "why" really is and why most people lose sight of it 02:32 – Why core values are your differentiator in a sea of AI sameness 05:20 – Ken's journey: discovering and teaching core values 06:53 – What core values are (and aren't) 10:19 – Ken’s 5-part framework: Believe, Become, Build, Belong, Bless 15:05 – Using life stories and reflection to uncover values 19:14 – The "Reality Audit": time, money, energy, and fear as value indicators 23:14 – How to shortcut the process using ChatGPT 26:19 – Final step: aligning and refining your true top 5 core values 30:32 – Core values in marketing: bring them to life with stories 35:29 – 3 key stories every marketer should craft to express values 38:14 – Add the story of transformation to the mix 39:36 – Stories across your content make your values unmistakable 40:46 – Getting help: AI can assist, but humans help discern your truth