Why AI Alone Can't Find Real Pain (But This Combo Can)

Should You Start a Podcast? Take the Assessment: https://AIdrivenmarketer.com/pod

In this AI marketing podcast episode, Dan Sanchez and Ken Freire explore what it really means to be "relevant" on social media by becoming a "problem hunter." They break down how to find and prioritize real pain points your audience is experiencing—not just surface-level trends—and why this skill is foundational for building thought leadership and influence in the AI age.

My Favorite AI Tools

Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8n

Resources Mentioned

Deep Research Toolkit - https://go.danchez.com/deep-research-toolkit AI-Driven Marketer Podcast Assessment - https://AIdrivenmarketer.com/pod

Timestamps

00:00 — What "relevance" really means for content creators 01:48 — The idea of becoming a "problem hunter" 03:53 — Why most content doesn't resonate 05:36 — How to mine social media for real pain points 06:58 — Turning passive scrolling into strategic research 09:18 — The power of customer conversations for deeper insight 13:29 — Using customer interviews to spot trends 16:26 — Using AI deep research prompts to surface audience pain 23:12 — How to prioritize pain using RFM analysis 27:51 — The difference between counseling and content relevance 32:14 — When and how to address deep vs. frequent pain points