How to Build a Website That DOESN’T Look Vibe-Coded | Ryan Law (Ahrefs)

If you've ever wanted a side project but didn't know where to start, this episode is the build order.

The builder is Ryan Law, Ahrefs' Director of Content Marketing; the site is Conference Spotter (https://conferencespotter.com), a feed of upcoming UK marketing conferences; the tool is Letaido, Ahrefs' AI agent workspace; the bill was less than a day and about $500 in tokens.

He takes Tim Soulo through it one feature at a time: the first prompt (a list of events scraped from search queries), the brand-demand charts from Ahrefs keyword data, and the domain the agent bought.

You'll come away knowing which parts an agent now does for you, which parts still need your judgment, and why both people and Google reward a site that shows effort.

What took a team months, one marketer can now do in a weekend.

He shares:

Why Google doesn't like commodity content, and the brand-demand metric Ryan built from Ahrefs keyword data insteadWhy the mascot exists: "big, bold, stupid colors" are a refreshing look against AI-generated websitesWhat the whole site cost in tokens, and why he agrees with Tim that a quality website shouldn't cost $10

Which of your ideas is still waiting on a developer?

Connect with us:

Ryan Law: https://www.linkedin.com/in/thinkingslow/Conference Spotter: https://conferencespotter.comTim Soulo: https://www.linkedin.com/in/timsoulo/Ahrefs: https://ahrefs.com/

Chapters

00:00 Intro

01:04 Vibe-coding a Side Hustle with Letaido

05:25 The First Build, Brainstorming with AI

15:04 Unique Data: Ahrefs Brand Demand + LinkedIn Momentum

23:02 Bold design Against AI-generated Tropes

29:15 Deploying: Time and Tokens Spent