About
At Marketecture Live in NYC, Bob Lord (President, Horizon Media) and Obele Brown-West (President, Colle McVoy), with Mike Shields (Founder, Next in Media) break down innovation cycles, legacy tech challenges, and why human creativity still matters in an AI-driven world.
Takeaways:
AI is creating massive confusion, but also an opportunity
Legacy systems are the biggest barrier to progress
The future is platform-based, not siloed
AI won’t replace creativity, but will scale execution
Upskilling talent is more important than replacing it
Legal and transparency concerns are rising fast
Agency business models must evolve
Creative and media are converging again
Chapters :
00:00 Introduction to Marketecture Live
01:23 The “AI Armageddon” Debate Begins
01:54 What Clients Are Really Saying About AI
02:53 Why Brands and Agencies Aren’t Ready Yet
03:28 The Need for New Marketing Operating Systems
04:40 Can AI Replace Agencies?
06:00 Legacy Tech Is Slowing Everything Down
07:30 Open Ecosystems vs. Fragmentation
08:28 Do New Agencies Have the Advantage?
10:06 AI, Jobs, and the Need for Upskilling
12:11 Rethinking Agency Pricing Models
14:04 Connecting Marketing to Business Outcomes
15:16 The Limits of AI in Creativity
17:07 AI Legal Risks and Client Concerns
19:19 Responsible AI Use in Agencies
20:46 The Future: AI as a Growth Engine
21:03 The Reunification of Creative and Media
22:05 Closing Thoughts
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Takeaways:
AI is creating massive confusion, but also an opportunity
Legacy systems are the biggest barrier to progress
The future is platform-based, not siloed
AI won’t replace creativity, but will scale execution
Upskilling talent is more important than replacing it
Legal and transparency concerns are rising fast
Agency business models must evolve
Creative and media are converging again
Chapters :
00:00 Introduction to Marketecture Live
01:23 The “AI Armageddon” Debate Begins
01:54 What Clients Are Really Saying About AI
02:53 Why Brands and Agencies Aren’t Ready Yet
03:28 The Need for New Marketing Operating Systems
04:40 Can AI Replace Agencies?
06:00 Legacy Tech Is Slowing Everything Down
07:30 Open Ecosystems vs. Fragmentation
08:28 Do New Agencies Have the Advantage?
10:06 AI, Jobs, and the Need for Upskilling
12:11 Rethinking Agency Pricing Models
14:04 Connecting Marketing to Business Outcomes
15:16 The Limits of AI in Creativity
17:07 AI Legal Risks and Client Concerns
19:19 Responsible AI Use in Agencies
20:46 The Future: AI as a Growth Engine
21:03 The Reunification of Creative and Media
22:05 Closing Thoughts
Learn more about your ad choices. Visit megaphone.fm/adchoices