About
AdTechGod sits down with Mike Brooks, Founder of Brooks Industries, to explore the convergence of CTV and mobile apps, the future of TV data, performance CTV, product-market fit, and how AI is creating new opportunities across advertising.
Interested in sponsoring the show? Contact http://marketecturemedia.com
Takeaways:
CTV and mobile apps are converging: Mike sees significant opportunity as the app and connected TV ecosystems increasingly overlap.
TV data is still evolving: Advances in streaming and ACR data could unlock a new generation of advertising products and targeting capabilities.
Product-market fit comes first: Startups need to focus on solving a specific problem instead of chasing every new opportunity.
Performance CTV has real potential: Mike believes TV can drive measurable installs and conversions, particularly for mobile-first brands looking beyond traditional acquisition channels.
AI is making big data actionable: Mike sees practical AI value in modeling large datasets and turning complex signals into useful insights for advertisers and streaming companies.
Chapters:00:00 Welcome to the AdTechGod Pod00:13 Meet Mike Brooks01:05 Mike’s Journey Through Apps, Ad Tech, and CTV05:06 Building Partnerships at LG Ad Solutions06:10 The Convergence of CTV and Mobile Apps08:27 What the Industry Is Underestimating08:58 The Future of TV and Streaming Data11:54 Why Product-Market Fit Matters13:48 The Power of Focus for Startups16:33 Is Performance CTV Really the Future?18:06 Using CTV to Drive Installs and Conversions20:00 Rethinking the “Performance TV” Label21:58 AI’s Role in Advertising and Consulting24:25 Final Thoughts and How to Connect
Guests: AdTech God
Learn more about your ad choices. Visit megaphone.fm/adchoices
Interested in sponsoring the show? Contact http://marketecturemedia.com
Takeaways:
CTV and mobile apps are converging: Mike sees significant opportunity as the app and connected TV ecosystems increasingly overlap.
TV data is still evolving: Advances in streaming and ACR data could unlock a new generation of advertising products and targeting capabilities.
Product-market fit comes first: Startups need to focus on solving a specific problem instead of chasing every new opportunity.
Performance CTV has real potential: Mike believes TV can drive measurable installs and conversions, particularly for mobile-first brands looking beyond traditional acquisition channels.
AI is making big data actionable: Mike sees practical AI value in modeling large datasets and turning complex signals into useful insights for advertisers and streaming companies.
Chapters:00:00 Welcome to the AdTechGod Pod00:13 Meet Mike Brooks01:05 Mike’s Journey Through Apps, Ad Tech, and CTV05:06 Building Partnerships at LG Ad Solutions06:10 The Convergence of CTV and Mobile Apps08:27 What the Industry Is Underestimating08:58 The Future of TV and Streaming Data11:54 Why Product-Market Fit Matters13:48 The Power of Focus for Startups16:33 Is Performance CTV Really the Future?18:06 Using CTV to Drive Installs and Conversions20:00 Rethinking the “Performance TV” Label21:58 AI’s Role in Advertising and Consulting24:25 Final Thoughts and How to Connect
Guests: AdTech God
Learn more about your ad choices. Visit megaphone.fm/adchoices